Webmarketing

La categoria “Webmarketing” di Blogecommerce.it è un vero e proprio tesoro di conoscenze per chiunque desideri esplorare il vasto e dinamico mondo del marketing digitale. Questa sezione è dedicata a fornire approfondimenti, strategie e consigli pratici su come utilizzare efficacemente il marketing online per promuovere e far crescere un business ecommerce.

Webmarketing

Aumentare il tasso di conversione migliorando il tunnel di acquisto
DiMichele Mossali 28 Dicembre 202328 Dicembre 2023

Caso di studio: ho migliorato il mio tasso di conversione del 98%, scopri come! Oggi vi parlerò di una tecnica semplice ed efficace per migliorare il tasso di conversione del vostro sito di e-commerce. In effetti, il mio chef preferito (sì sì hai letto bene) e io abbiamo lavorato al migliorare il tunnel di conversione…

Leggi di più Aumentare il tasso di conversione migliorando il tunnel di acquisto

img:is([sizes=auto i],[sizes^="auto,"i]){contain-intrinsic-size:3000px 1500px}:root{--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223;--wp-bound-block-color:var(--wp-block-synced-color);--wp-editor-canvas-background:#ddd;--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,160.5;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px}@media (min-resolution:192dpi){:root{--wp-admin-border-width-focus:1.5px}}.wp-element-button{cursor:pointer}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-very-light-gray-color{color:#eee}:root .has-very-dark-gray-color{color:#313131}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root{--wp--preset--font-size--normal:16px;--wp--preset--font-size--huge:42px}.has-regular-font-size{font-size:1em}.has-larger-font-size{font-size:2.625em}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal)}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge)}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}.has-fit-text{white-space:nowrap!important}#end-resizable-editor-section{display:none}.aligncenter{clear:both}.items-justified-left{justify-content:flex-start}.items-justified-center{justify-content:center}.items-justified-right{justify-content:flex-end}.items-justified-space-between{justify-content:space-between}.screen-reader-text{border:0;clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal!important}.screen-reader-text:focus{background-color:#ddd;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}html :where(.has-border-color){border-style:solid}html :where([style*=border-top-color]){border-top-style:solid}html :where([style*=border-right-color]){border-right-style:solid}html :where([style*=border-bottom-color]){border-bottom-style:solid}html :where([style*=border-left-color]){border-left-style:solid}html :where([style*=border-width]){border-style:solid}html :where([style*=border-top-width]){border-top-style:solid}html :where([style*=border-right-width]){border-right-style:solid}html :where([style*=border-bottom-width]){border-bottom-style:solid}html :where([style*=border-left-width]){border-left-style:solid}html :where(img[class*=wp-image-]){height:auto;max-width:100%}:where(figure){margin:0 0 1em}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px)}@media screen and (max-width:600px){html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:0px}}.wp-block-navigation .wp-block-page-list{align-items:var(--navigation-layout-align,initial);background-color:inherit;display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial)}.wp-block-navigation .wp-block-navigation-item{background-color:inherit}.wp-block-page-list{box-sizing:border-box}:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--theme-palette-1: var(--global-palette1);--wp--preset--color--theme-palette-2: var(--global-palette2);--wp--preset--color--theme-palette-3: var(--global-palette3);--wp--preset--color--theme-palette-4: var(--global-palette4);--wp--preset--color--theme-palette-5: var(--global-palette5);--wp--preset--color--theme-palette-6: var(--global-palette6);--wp--preset--color--theme-palette-7: var(--global-palette7);--wp--preset--color--theme-palette-8: var(--global-palette8);--wp--preset--color--theme-palette-9: var(--global-palette9);--wp--preset--color--theme-palette-10: var(--global-palette10);--wp--preset--color--theme-palette-11: var(--global-palette11);--wp--preset--color--theme-palette-12: var(--global-palette12);--wp--preset--color--theme-palette-13: var(--global-palette13);--wp--preset--color--theme-palette-14: var(--global-palette14);--wp--preset--color--theme-palette-15: var(--global-palette15);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgb(6,147,227) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgb(252,185,0) 0%,rgb(255,105,0) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgb(255,105,0) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: var(--global-font-size-small);--wp--preset--font-size--medium: var(--global-font-size-medium);--wp--preset--font-size--large: var(--global-font-size-large);--wp--preset--font-size--x-large: 42px;--wp--preset--font-size--larger: var(--global-font-size-larger);--wp--preset--font-size--xxlarge: var(--global-font-size-xxlarge);--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0)}:where(.is-layout-flex){gap:0.5em}:where(.is-layout-grid){gap:0.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex>:is(*,div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid>:is(*,div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-color{color:var(--wp--preset--color--white)!important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple)!important}.has-black-background-color{background-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-background-color{background-color:var(--wp--preset--color--white)!important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple)!important}.has-black-border-color{border-color:var(--wp--preset--color--black)!important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray)!important}.has-white-border-color{border-color:var(--wp--preset--color--white)!important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink)!important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red)!important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange)!important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber)!important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan)!important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan)!important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue)!important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue)!important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple)!important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple)!important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan)!important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange)!important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red)!important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray)!important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum)!important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple)!important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux)!important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk)!important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean)!important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass)!important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight)!important}.has-small-font-size{font-size:var(--wp--preset--font-size--small)!important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium)!important}.has-large-font-size{font-size:var(--wp--preset--font-size--large)!important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large)!important}/*! This file is auto-generated */.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}div#ez-toc-container .ez-toc-title{font-size:120%}div#ez-toc-container .ez-toc-title{font-weight:500}div#ez-toc-container ul li,div#ez-toc-container ul li a{font-size:95%}div#ez-toc-container ul li,div#ez-toc-container ul li a{font-weight:500}div#ez-toc-container nav ul ul li{font-size:90%}.ez-toc-box-title{font-weight:bold;margin-bottom:10px;text-align:center;text-transform:uppercase;letter-spacing:1px;color:#666;padding-bottom:5px;position:absolute;top:-4%;left:5%;background-color:inherit;transition:top 0.3s ease}.ez-toc-box-title.toc-closed{top:-25%}.ez-toc-container-direction{direction:ltr}.ez-toc-counter ul{counter-reset:item}.ez-toc-counter nav ul li a::before{content:counters(item,".",decimal)". ";display:inline-block;counter-increment:item;flex-grow:0;flex-shrink:0;margin-right:.2em;float:left}.ez-toc-widget-direction{direction:ltr}.ez-toc-widget-container ul{counter-reset:item}.ez-toc-widget-container nav ul li a::before{content:counters(item,".",decimal)". ";display:inline-block;counter-increment:item;flex-grow:0;flex-shrink:0;margin-right:.2em;float:left}:root{--global-palette1:#2B6CB0;--global-palette2:#1e303e;--global-palette3:#1A202C;--global-palette4:#2D3748;--global-palette5:#4A5568;--global-palette6:#718096;--global-palette7:#EDF2F7;--global-palette8:#F7FAFC;--global-palette9:#ffffff;--global-palette10:oklch(from var(--global-palette1) calc(l + 0.10 * (1 - l)) calc(c * 1.00) calc(h + 180) / 100%);--global-palette11:#13612e;--global-palette12:#1159af;--global-palette13:#b82105;--global-palette14:#f7630c;--global-palette15:#f5a524;--global-palette9rgb:255, 255, 255;--global-palette-highlight:var(--global-palette1);--global-palette-highlight-alt:var(--global-palette2);--global-palette-highlight-alt2:var(--global-palette9);--global-palette-btn-bg:var(--global-palette1);--global-palette-btn-bg-hover:var(--global-palette2);--global-palette-btn:var(--global-palette9);--global-palette-btn-hover:var(--global-palette9);--global-palette-btn-sec-bg:var(--global-palette7);--global-palette-btn-sec-bg-hover:var(--global-palette2);--global-palette-btn-sec:var(--global-palette3);--global-palette-btn-sec-hover:var(--global-palette9);--global-body-font-family:Roboto, sans-serif;--global-heading-font-family:inherit;--global-primary-nav-font-family:inherit;--global-fallback-font:sans-serif;--global-display-fallback-font:sans-serif;--global-content-width:1290px;--global-content-wide-width:calc(1290px + 230px);--global-content-narrow-width:842px;--global-content-edge-padding:1.5rem;--global-content-boxed-padding:2rem;--global-calc-content-width:calc(1290px - var(--global-content-edge-padding) - var(--global-content-edge-padding) );--wp--style--global--content-size:var(--global-calc-content-width)}.wp-site-blocks{--global-vw:calc( 100vw - ( 0.5 * var(--scrollbar-offset)))}body{background:var(--global-palette8)}body,input,select,optgroup,textarea{font-style:normal;font-weight:normal;font-size:17px;line-height:1.6;font-family:var(--global-body-font-family);color:var(--global-palette4)}.content-bg,body.content-style-unboxed .site{background:var(--global-palette9)}h1,h2,h3,h4,h5,h6{font-family:var(--global-heading-font-family)}h1{font-weight:700;font-size:32px;line-height:1.5;color:var(--global-palette3)}h2{font-weight:700;font-size:28px;line-height:1.5;color:var(--global-palette3)}h3{font-weight:700;font-size:24px;line-height:1.5;color:var(--global-palette3)}h4{font-weight:700;font-size:22px;line-height:1.5;color:var(--global-palette4)}h5{font-weight:700;font-size:20px;line-height:1.5;color:var(--global-palette4)}h6{font-weight:700;font-size:18px;line-height:1.5;color:var(--global-palette5)}.entry-hero .kadence-breadcrumbs{max-width:1290px}.site-container,.site-header-row-layout-contained,.site-footer-row-layout-contained,.entry-hero-layout-contained,.comments-area,.alignfull>.wp-block-cover__inner-container,.alignwide>.wp-block-cover__inner-container{max-width:var(--global-content-width)}.content-width-narrow .content-container.site-container,.content-width-narrow .hero-container.site-container{max-width:var(--global-content-narrow-width)}@media all and (min-width:1520px){.wp-site-blocks .content-container .alignwide{margin-left:-115px;margin-right:-115px;width:unset;max-width:unset}}@media all and (min-width:1102px){.content-width-narrow .wp-site-blocks .content-container .alignwide{margin-left:-130px;margin-right:-130px;width:unset;max-width:unset}}.content-style-boxed .wp-site-blocks .entry-content .alignwide{margin-left:calc(-1*var(--global-content-boxed-padding));margin-right:calc(-1*var(--global-content-boxed-padding))}.content-area{margin-top:5rem;margin-bottom:5rem}@media all and (max-width:1024px){.content-area{margin-top:3rem;margin-bottom:3rem}}@media all and (max-width:767px){.content-area{margin-top:2rem;margin-bottom:2rem}}@media all and (max-width:1024px){:root{--global-content-boxed-padding:2rem}}@media all and (max-width:767px){:root{--global-content-boxed-padding:1.5rem}}.entry-content-wrap{padding:2rem}@media all and (max-width:1024px){.entry-content-wrap{padding:2rem}}@media all and (max-width:767px){.entry-content-wrap{padding:1.5rem}}.entry.single-entry{box-shadow:0px 15px 15px -10px rgba(0,0,0,0.05)}.entry.loop-entry{box-shadow:0px 15px 15px -10px rgba(0,0,0,0.05)}.loop-entry .entry-content-wrap{padding:2rem}@media all and (max-width:1024px){.loop-entry .entry-content-wrap{padding:2rem}}@media all and (max-width:767px){.loop-entry .entry-content-wrap{padding:1.5rem}}button,.button,.wp-block-button__link,input[type="button"],input[type="reset"],input[type="submit"],.fl-button,.elementor-button-wrapper .elementor-button,.wc-block-components-checkout-place-order-button,.wc-block-cart__submit{box-shadow:0px 0px 0px -7px rgba(0,0,0,0)}button:hover,button:focus,button:active,.button:hover,.button:focus,.button:active,.wp-block-button__link:hover,.wp-block-button__link:focus,.wp-block-button__link:active,input[type="button"]:hover,input[type="button"]:focus,input[type="button"]:active,input[type="reset"]:hover,input[type="reset"]:focus,input[type="reset"]:active,input[type="submit"]:hover,input[type="submit"]:focus,input[type="submit"]:active,.elementor-button-wrapper .elementor-button:hover,.elementor-button-wrapper .elementor-button:focus,.elementor-button-wrapper .elementor-button:active,.wc-block-cart__submit:hover{box-shadow:0px 15px 25px -7px rgba(0,0,0,0.1)}.kb-button.kb-btn-global-outline.kb-btn-global-inherit{padding-top:calc(px - 2px);padding-right:calc(px - 2px);padding-bottom:calc(px - 2px);padding-left:calc(px - 2px)}@media all and (min-width:1025px){.transparent-header .entry-hero .entry-hero-container-inner{padding-top:80px}}@media all and (max-width:1024px){.mobile-transparent-header .entry-hero .entry-hero-container-inner{padding-top:80px}}@media all and (max-width:767px){.mobile-transparent-header .entry-hero .entry-hero-container-inner{padding-top:80px}}@media all and (max-width:1024px){.mobile-transparent-header #masthead{position:absolute;left:0px;right:0px;z-index:100}.kadence-scrollbar-fixer.mobile-transparent-header #masthead{right:var(--scrollbar-offset,0)}.mobile-transparent-header #masthead,.mobile-transparent-header .site-top-header-wrap .site-header-row-container-inner,.mobile-transparent-header .site-main-header-wrap .site-header-row-container-inner,.mobile-transparent-header .site-bottom-header-wrap .site-header-row-container-inner{background:transparent}.site-header-row-tablet-layout-fullwidth,.site-header-row-tablet-layout-standard{padding:0px}}@media all and (min-width:1025px){.transparent-header #masthead{position:absolute;left:0px;right:0px;z-index:100}.transparent-header.kadence-scrollbar-fixer #masthead{right:var(--scrollbar-offset,0)}.transparent-header #masthead,.transparent-header .site-top-header-wrap .site-header-row-container-inner,.transparent-header .site-main-header-wrap .site-header-row-container-inner,.transparent-header .site-bottom-header-wrap .site-header-row-container-inner{background:transparent}}.site-branding a.brand img{max-width:200px}.site-branding a.brand img.svg-logo-image{width:200px}.site-branding{padding:0px 0px 0px 0px}#masthead,#masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start):not(.site-header-row-container):not(.site-main-header-wrap),#masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start)>.site-header-row-container-inner{background:#ffffff}.site-main-header-inner-wrap{min-height:80px}.header-navigation[class*="header-navigation-style-underline"] .header-menu-container.primary-menu-container>ul>li>a:after{width:calc(100% - 1.2em)}.main-navigation .primary-menu-container>ul>li.menu-item>a{padding-left:calc(1.2em/2);padding-right:calc(1.2em/2);padding-top:0.6em;padding-bottom:0.6em;color:var(--global-palette5)}.main-navigation .primary-menu-container>ul>li.menu-item .dropdown-nav-special-toggle{right:calc(1.2em/2)}.main-navigation .primary-menu-container>ul>li.menu-item>a:hover{color:var(--global-palette-highlight)}.main-navigation .primary-menu-container>ul>li.menu-item.current-menu-item>a{color:var(--global-palette3)}.header-navigation .header-menu-container ul ul.sub-menu,.header-navigation .header-menu-container ul ul.submenu{background:var(--global-palette3);box-shadow:0px 2px 13px 0px rgba(0,0,0,0.1)}.header-navigation .header-menu-container ul ul li.menu-item,.header-menu-container ul.menu>li.kadence-menu-mega-enabled>ul>li.menu-item>a{border-bottom:1px solid rgba(255,255,255,0.1);border-radius:0px 0px 0px 0px}.header-navigation .header-menu-container ul ul li.menu-item>a{width:200px;padding-top:1em;padding-bottom:1em;color:var(--global-palette8);font-size:12px}.header-navigation .header-menu-container ul ul li.menu-item>a:hover{color:var(--global-palette9);background:var(--global-palette4);border-radius:0px 0px 0px 0px}.header-navigation .header-menu-container ul ul li.menu-item.current-menu-item>a{color:var(--global-palette9);background:var(--global-palette4);border-radius:0px 0px 0px 0px}.mobile-toggle-open-container .menu-toggle-open,.mobile-toggle-open-container .menu-toggle-open:focus{color:var(--global-palette5);padding:0.4em 0.6em 0.4em 0.6em;font-size:14px}.mobile-toggle-open-container .menu-toggle-open.menu-toggle-style-bordered{border:1px solid currentColor}.mobile-toggle-open-container .menu-toggle-open .menu-toggle-icon{font-size:20px}.mobile-toggle-open-container .menu-toggle-open:hover,.mobile-toggle-open-container .menu-toggle-open:focus-visible{color:var(--global-palette-highlight)}.mobile-navigation ul li{font-size:14px}.mobile-navigation ul li a{padding-top:1em;padding-bottom:1em}.mobile-navigation ul li>a,.mobile-navigation ul li.menu-item-has-children>.drawer-nav-drop-wrap{color:var(--global-palette8)}.mobile-navigation ul li.current-menu-item>a,.mobile-navigation ul li.current-menu-item.menu-item-has-children>.drawer-nav-drop-wrap{color:var(--global-palette-highlight)}.mobile-navigation ul li.menu-item-has-children .drawer-nav-drop-wrap,.mobile-navigation ul li:not(.menu-item-has-children) a{border-bottom:1px solid rgba(255,255,255,0.1)}.mobile-navigation:not(.drawer-navigation-parent-toggle-true) ul li.menu-item-has-children .drawer-nav-drop-wrap button{border-left:1px solid rgba(255,255,255,0.1)}#mobile-drawer .drawer-header .drawer-toggle{padding:0.6em 0.15em 0.6em 0.15em;font-size:24px}.site-top-footer-inner-wrap{padding-top:30px;padding-bottom:30px;grid-column-gap:30px;grid-row-gap:30px}.site-top-footer-inner-wrap .widget{margin-bottom:30px}.site-top-footer-inner-wrap .site-footer-section:not(:last-child):after{right:calc(-30px/2)}